Daft.ie release 2012 “Consumer Attitudes Survey”

Today we released the results of our inaugural “Consumer Attitudes Survey” of over 2,000 people. It is the first survey we have run which measures consumer’s perceptions of the property market and their purchasing intentions.

Some of the key findings include:

1. Availability of mortgage credit is considered the most important factor affecting house prices this year.

1. 38% of respondents intend to purchase a property in 2012.

1. 64% of people do not think current prices reflect good value in their region

The launch of the inaugural Daft.ie Consumers Attitude Survey gives us a deep insight into our consumers’ perceptions of the state of the property market both nationally and locally, and it also gives us an indication of people’s intention to participate within the property market. We believe these on-going surveys will act as an important indicator for measuring consumer sentiment.

The results of the survey are available from http://www.daft.ie/research/2012_Consumer_Attitudes_Survey.pdf